“Every aspect of Bandcamp’s business was up in 2016. The company ended 2016 having distributed more than $200m to artists and labels using its platform, having hit the $150m milestone in April. How long does it take for those people to become paying customers? So far we’re seeing double-digit conversion rates for signup-to-purchase within 30 days.”Ģ016 was a hellish year on many counts – one of which we’ll get to later in this piece – but for Bandcamp it was a year of strong growth.
We’ve been tracking that, and signups essentially increased by four times once we allowed more of those people to join, which is really cool. “The goal was still to make sure they became quality members. We decided to bring all those people out there trying to use this functionality into the community,” said Kim. “Eventually, we decided that our community was large and defined enough, with the foundation of quality that we want, that we didn’t think that was going to change. And that model has managed to grow our fan community to become huge and very robust.”īut Bandcamp knew from its analytics that there were also “tons and tons” of people coming to the site and trying to click on the community features they didn’t have access to, without success. “Someone who put their money down to support an artist is serious about music, and that was who we wanted in our community. It’s not just someone liking every post on Facebook or Instagram,” Bandcamp COO Joshua Kim told Music Ally. The thinking was ‘hey, if you’re a buyer, you’re committed and engaged’. “There was a good reason for creating it like this: to make sure the quality of the community was very high. Until recently, the restriction meant that visitors to Bandcamp without one of those accounts were unable to use community features like following and wishlists. The number of people signing up to Bandcamp quadrupled after it dropped its requirement for people to make a purchase before they could get a ‘fan account’ on the music site. Tags: Artists Bandcamp cassettes Indies merch
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